A recent conversation during Mashable’s morning video call meeting revolved around water bottles, with someone showing off their very large, one liter water bottle.

I had an idea: Can I have ChatGPT’s image generation tool, Dall-E, create an even bigger water bottle? I asked it to create an “enormous water bottle,” and it complied, creating two images of water bottles towering over buildings and people.

This wasn’t big enough for me. I kept asking ChatGPT to increase the size of the bottle (you can see some excerpts from that conversation in the image below), until, finally, it created an image of a water bottle so vast, that it engulfed entire solar systems and galaxies.

Bigger, dammit! Credit: Stan Schroeder/ChatGPT/Mashable

When I asked for an even larger water bottle, the bot created abstract images, with the water bottle supposedly spanning multiple universe. This was the farthest it could take it, it said.

Now that’s a water bottle of adequate size. Credit: Stan Schroeder/ChatGPT/Mashable

I had some fun with the images and thought nothing of it. But now, it appears that this has become an internet trend, with everyone trying their hand at creating an image of something and then making it…more.

I first saw the trend named “make it more” in a tweet by Justine Moore, a partner at a16z, in which she linked images of ramen getting progressively spicier. Other examples I’ve found include a pizza getting more and more delicious, a bodybuilder getting progressively more muscular, and a quaint scene in Switzerland becoming “more Swiss.”

If you have access to Dall-E (you need a $20 per month subscription to ChatGPT Plus to get that) it’s fairly easy to do this yourself: Ask the tool to create an image of something, and then just keep asking it to make it more adherent to a certain trait.

You can try with adjectives like cute, big, or cheerful, but you can also just ask Dall-E to make the image “more of something,” such as in this example in which the prompt asked to create an image of a meme lord that’s progressively “more of a meme lord.”

In some cases, such as in my water bottle example, the results will be more or less exactly what you expect. But sometimes, things will take a sinister turn — check out this thread in which a request to create a progressively larger cat ends with a monstrous cat devouring a galaxy.